The legend of Sweetbands is best told naked, draped over a bearskin rug, while sipping brandy with your lover. Please make this happen before reading on… Okay? Are you ready? Cool. Continue.
It all started with two playboy philanthropists who ran in the same circles. (In actuality, the circles ran around them, but for the sake of modesty we'll leave it at that.) One night at their supper club, over sautéed day boat scallops and ahi
tartare, Tobin Nageotte and Paul Klinke casually discussed where they were summering that year when the conversation turned to fashion accessories. The two certainly had a knack for looking sexy, but decided they needed to combine the practical utility of sportswear with the upscale fashions of Croatia in August. How best to mix the heat of a Dubrovnik nightclub, the dependability of Lacoste, and the plush touch of goose down?
"The Odyssey, Romeo and Juliet, that stupid fish story Ernest wrote…they're all piles of crap next to the SweetBands story." – F. Scott Fitzgerald
"Bitches aint s#%! but hoes and tricks. And Fitzgerald is a bitch." - Ernest Hemingway
- Children conceived while wearing Sweetbands in June 2010
- Seconds before panties drop upon first seeing a Sweetband
- Days it takes to fully digest a Sweetband
- Care Bear pelts harvested for a single Sweetband
- Times a day the average non-Sweetband user gets sweat in their eyes
- Times a day the average Sweetband user gets sweat in their eyes
The boys set feverishly to their project; eyes aglow with passion and expertise. Several long nights and a case of '64 Chateau Lafite later, they realized sweatbands were the future of fashion. The bands' unique ability to wick away perspiration, prevent sweat from entering the eyes, and make one's forehead appear up to 37% sexier, seemed the perfect compliment to any outfit. The two genius designers immediately packed their trunks and embarked on a global sourcing trip lasting six months on three yachts covering four continents. After a thwarted pirate attack, a brief bout with dengue fever, and one wild night that required scaling the wall of the US Embassy in Phnom Penh, the two decided elastic terry cloth would be the material of choice and settled on the regal isle of Florida as the ideal location for the bands' construction.
Fast forward five years to today, and the boy wonders have mastered their craft. When asked by Vanity Fair editor Graydon Carter "What are Sweetbands?", Tobin mused -
Sweetbands are just like sweatbands, except they are totally sweet.
Maybe this sums it up better than anyone ever could, but we'll leave that to the fashion historians and their biographies to duke out.
Like a passionate kiss from a stranger on the L Train, Sweetbands stay with you. They course through your blood and, although you wear them on your head, your heart will feel their warm embrace. Now, put your pants back on and take a cool dip in the chocolate-covered infinity pool that is Sweetbands.
Simultaneously inspired by a Stefan Sagmeister TED talk, visionary creatives Tobin Nageotte and Paul Klinke (thirtysevenclick) met while on isolated meditative sabbatical in northern Nepal. To the monks' chagrin, the two quickly realized it was way more fun to debate vintage mooring design and contemporary Chinese filmmaking than to stare over a misty valley all day. Bound by that experience, Tobin and Paul united under the thirtysevenclick banner, combined their model teams, and set about defining the many industries and passions involved therein – Mexican cuisine, interaction design, and African politics. Beyond Sweetbands, thirtysevenclick is also currently focused on hoarding the world's honeybees and exchanging their old gold jewelry for cash. They are often available as panelists or commencement speakers; contact their public relations team for more info.